BRX Group launches CM.OSX to support organisations through AI-driven change
BRX Group today announced the launch of CM.OSX and the appointment of Alison McKinnon as founding Managing Partner.
AI innovator BRX selected in Optus’ new agency roster to drive marketing strategy
Following an extensive pitch process, Optus have chosen BRX as its production partner under an expanded scope.
2026 Trends: Experts discuss impact of AI in advertising
This year we saw significant shifts in the way AI has impacted advertising, marketing, customer experience and audience engagement.
Transform or Be Left Behind: The Agentic AI revolution explained
Agentic AI models now incorporate additional information and capabilities, creating reliable connections to external sources.
AI Appreciation Day: Marty Hungerford explains why brands must embrace ‘generative engine optimisation’
BRX’s Chief Innovation Officer Marty Hungerford looks at the rapid transition from traditional search engines to AI-powered language models.
The traditional advertising agency model is dying, how can creatives thrive in the AI era?
If you work in an advertising agency, know this – a giant leap in evolution is happening. It’s adapt or die, and you’d better adapt fast.
Beware of the ‘AI wrapper’ masquerading as a SaaS
If you’re seeing a raft of seemingly shiny new Software-as-a-Service (SaaS) tools enter the market, be warned, all that glitters is not gold.
