Kong partners with Unfold to accelerate channel growth across Australia and New Zealand

Kong Inc., a leading developer of API and Artificial Intelligence (AI) connectivity technologies, today announced a partnership with Unfold, an Australian channel activation and SaaS distribution company, to further engage and support Kong’s channel ecosystem across Australia and New Zealand. Unfold will help Kong’s partners uncover consistent revenue streams by aligning the partner’s strategic priorities with the commercial drivers that motivate them.

The partnership addresses a common challenge for technology vendors scaling through indirect channels. Partners often have limited visibility into a vendor’s current go-to-market priorities, making it difficult to identify the right sales plays, position products effectively, or act on emerging demand. Unfold will bridge that gap for Kong by equipping partners with targeted sales plays, technical positioning and use-case guidance, and by proactively identifying and curating opportunities aligned to current market demand.

For partners, the engagement is designed to help deliver greater value, profitability, and long-term growth opportunity. Rather than relying on partners to self-serve, Unfold’s model brings the vendor’s narrative and commercial opportunity directly to partners, reducing time-to-engagement and helping them capture revenue sooner.

Unfold Co-Founder James Cunial said the company was looking forward to putting Kong forward for partners investing in AI and API innovation.

“Kong sits at the centre of where APIs and AI converge, and that opportunity is playing out right now,” Cunial said. “As AI initiatives materialise and demand accelerates, our focus is to help partners move quickly, position Kong clearly, and convert that opportunity into real pipeline and revenue across ANZ.”

Mark West (pictured), Regional Vice President for ANZ at Kong, said the partnership would enable a scalable sales multiplier for the company in the region, allowing for greater growth and collaboration opportunities.

“Kong is at the heart of all things AI, serving as the infrastructure and connectivity layer that organisations must consider as the whole agentic AI footprint explodes,” West said. “To match demand and scale as quickly as required in the ANZ market, partnerships such as the one we are embarking on with Unfold are a strategic enabler.

“This will help us not only scale our outreach, but also onboard new partners to help furnish the opportunity in front of us. As a vendor we need to move fast and that includes how and who we partner with, this is where we see the Unfold partnership paying dividends.”