Upcover now offers Coalition’s Deepfake Response Endorsement to help protect Australian businesses

Upcover clients can now access Coalition’s new Deepfake Response Endorsement for eligible cyber insurance policies in Australia. The new endorsement expands Coalition’s insurance offering to include protection against AI-generated deepfakes.

The enhancement means Australian small and medium businesses (SMBs) can now access specialist support for reputational harm created by deepfakes via upcover’s digital-first insurance platform.

The launch comes as generative AI tools dramatically lower the cost and complexity of creating convincing voice and video impersonations, exposing businesses of all sizes to new forms of cyber risk.

Upcover warns that while deepfake incidents have so far largely impacted bigger brands and institutions, smaller organisations are rapidly becoming targets as AI technology becomes more widespread.

“We’ve already seen this with larger organisations, but a convincing deepfake of a founder or CEO can wipe out trust with customers, investors or staff overnight,” Anish Sinha (pictured), Co-Founder and COO of upcover said.

“Given the pace of innovation with AI, it’s only a matter of time before these attacks become more prolific and begin to systematically target smaller Australian enterprises.”

“By bringing Coalition’s deepfake response capability onto the upcover platform, we’re making this kind of specialist protection available in minutes, not months, to the businesses that historically have had the least access to it,” Sinha added. “Our goal is to make cyber protection simple, fast and accessible – and that now includes a clear response plan when deepfakes are used to commit fraud or damage a brand.”

“Deepfakes are the new frontier; they target trust, the most valuable asset that any business has. By bringing specialised deepfake forensics and legal support to upcover clients, we’re ensuring that Australian businesses aren’t just insured against the fallout, but are actively supported in reclaiming their identity and reputation,” said Connor McKay, Head of Business Development, Australia, at Coalition.

Policyholders can gain access to specialist services, including deepfake forensic analysis, legal support to have fraudulent content removed from online platforms, and crisis communications assistance to manage media and stakeholder response, all delivered through Coalition’s Active Insurance model and made accessible to SMBs via upcover’s self-serve platform.

This latest enhancement builds on the two companies’ existing collaboration, which began in 2025, that brought Australia’s first self-serve digital insurance distribution platform to upcover’s customers. That platform was created to address chronic under-insurance in the SMB segment, where many businesses still view themselves as ‘too small’ to be targeted, despite cyber crime remaining a persistent and costly risk.

Upcover is Australia’s only AI-native digital insurance platform for commercial insurance, serving over 60,000 businesses through a growing network of more than 40 global and local insurers and underwriters.